I've decided to write a periodic series about bad prospecting letters. Every … [Read more...]
"Dear Occupant Or Current Resident...." More Horrible Prospecting
"I Have To Speak To You In Bullet Points......." Posted on October, 2014
Understanding our customers' behavioral styles is critical to our effectiveness … [Read more...]
Why, How, Who, When, And What Posted on October, 2014
There's a huge difference between what our customers go through to buy and what … [Read more...]
Sales Managers Only Have One Real Goal! Posted on October, 2014
There's a lot of stuff written about what sales managers have to do and their … [Read more...]
The Perfect Prospecting Letter (???) Posted on October, 2014
I receive lots of requests from sales and marketing experts to promote things … [Read more...]
354 Sales Conversations In Just A Week! Posted on September, 2014
I was astounded to read an article from a very enthusiastic sales person. He … [Read more...]
Lead Gen, Marketing, Nurturing And Other Musings Posted on September, 2014
The other day, I wrote, Just Because I Downloaded Your eBook. I was surprised … [Read more...]
Relationships Are Rooted In Action Posted on September, 2014
Relationships are important in selling. However, I think too many are have the … [Read more...]
Just Because I Downloaded Your eBook...... Posted on September, 2014
Marketing and sales really need to get their acts together. I'm almost hesitant … [Read more...]
The Devil Is In The Details Posted on September, 2014
I suppose it's human nature not to look at details. If I look at the pace of … [Read more...]
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