I read a fascinating discussion led by Jeff Molander on the Copy … [Read more...]
Templates, Scripts, Context, and Variability
Are You Curious About Who Your Customer Is? Posted on November, 2020
It seems odd to write a post for sales professionals (and unprofessionals), … [Read more...]
Trick Or Treat? Posted on November, 2020
I realize it's 2 weeks past Halloween, but I am compelled to write this post. … [Read more...]
Project Management And Sales Methodology Posted on November, 2020
Recently, I wrote, The Next-Gen Sales Methodology. In it, I posited that … [Read more...]
Removing Obstacles! Posted on October, 2020
When you look at the job of the sales person or that of the manager, at it's … [Read more...]
Are You Really Differentiated? Posted on October, 2020
We all know the importance of differentiation. If we aren't differentiated from … [Read more...]
Back To Basics Posted on October, 2020
I saw an article in my newsfeed by McKinsey: How European marketing and sales … [Read more...]
Who Are You Learning From? Posted on October, 2020
Yeah, I know I'm dating myself, but I'd like to paraphrase a line from the 1980 … [Read more...]
What Do I Do With The Answers To These Questions? Posted on October, 2020
I had a fascinating call with a young sales person. He'd been reading a lot of … [Read more...]
The LinkedIn Algorithm Posted on October, 2020
I was talking to Amy. "Dave," she said, "Your posts aren't optimized For … [Read more...]
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