I've been sitting in a lot of deal reviews recently. The clients are in varied … [Read more...]
Tag: Communicating
Your Customers Aren't Buying Your Product, So Why Do You Keep Selling It?
Selling In A Covid-19 World Posted on December, 2020
We all know the world has changed profoundly in the past year. So much of what … [Read more...]
Even Super-Heroes Take Some Time Off Posted on November, 2020
I'm a great fan of the Marvel Comics Super-Heroes. Particularly, Iron Man, … [Read more...]
Templates, Scripts, Context, and Variability Posted on November, 2020
I read a fascinating discussion led by Jeff Molander on the Copy … [Read more...]
Are You Curious About Who Your Customer Is? Posted on November, 2020
It seems odd to write a post for sales professionals (and unprofessionals), … [Read more...]
Trick Or Treat? Posted on November, 2020
I realize it's 2 weeks past Halloween, but I am compelled to write this post. … [Read more...]
Project Management And Sales Methodology Posted on November, 2020
Recently, I wrote, The Next-Gen Sales Methodology. In it, I posited that … [Read more...]
Removing Obstacles! Posted on October, 2020
When you look at the job of the sales person or that of the manager, at it's … [Read more...]
Are You Really Differentiated? Posted on October, 2020
We all know the importance of differentiation. If we aren't differentiated from … [Read more...]
Back To Basics Posted on October, 2020
I saw an article in my newsfeed by McKinsey: How European marketing and sales … [Read more...]
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