It happened again this morning. I was doing a review with a sales person. It … [Read more...]
Category: Performance
Category: Performance
The "Competitor" Question
"TWAM" Is A Terrible Social Engagement Strategy! Posted on July, 2015
Over the past years, but particularly over the past couple of months, the level … [Read more...]
"I Want To Follow-Up Our Earlier Conversations....." Posted on July, 2015
I feel obligated to put a disclaimor on my behavior at the beginning of this … [Read more...]
Smart Marketers Acting Stupidly Posted on July, 2015
Before I go any further, I know there are some detractors out there who will … [Read more...]
"Let's Catch Up......" Posted on July, 2015
A couple of times a day, I skim my "Junk Mail" folder checking to see if there … [Read more...]
Letting The Customer "Opt-Out" Is Not A Nurturing Strategy Posted on July, 2015
I had an interesting, unexpected reaction to my "Stop Nurturing Me" post. An … [Read more...]
What Sales People Can Learn From High Jumping Posted on July, 2015
High jumping is a fascinating metaphor for sales success, at least in my … [Read more...]
Stop Nurturing Me! Posted on July, 2015
"Nurturing" has become the big buzzword of content marketing. Everyone is … [Read more...]
Measuring Outcomes Not Activities Posted on July, 2015
We're proud of the marketing and sales metrics we have in place. I sit in … [Read more...]
Goal Alignment--A Performance Roadblock Posted on July, 2015
Too often, I sit in meetings of top executives and it seems each is speaking a … [Read more...]
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