The discussions revolving around my post, Moving From Value Creation To Value … [Read more...]
Category: Innovation
Category: Innovation
Exchanging Value
What's Quality Have To Do With Sales And Marketing? Posted on March, 2013
Quality is a word I almost never hear in a discussion about selling. Sure, … [Read more...]
MOVE Or Die! Posted on March, 2013
Imagine, you are in the middle of a road, a car is hurtling at 60 miles per hour … [Read more...]
Avoiding Simple Posted on March, 2013
It seems to be part of human nature to make things more complicated than they … [Read more...]
Love The Insight, I'll Write A RFP! Posted on March, 2013
The good news, we've engaged our customers with stunning insights. You've … [Read more...]
Social Business Is Not About Technology! Posted on February, 2013
It's hard not to be drawn into a conversation about Social Business. Everyone … [Read more...]
What Should We Be Doing Differently? Posted on February, 2013
We get caught up in our day to day routines and activities. Habit, momentum … [Read more...]
Marketing And Sales--Nimbleness, Agility, Flexibility Posted on February, 2013
My post, Marketing Displaces Sales, created a lot of comments and discussion. … [Read more...]
Marketing Displaces Sales! Posted on February, 2013
Customers are self educating, they don't want to see sales people until they … [Read more...]
Co-Creation Critical To Selling Solutions Posted on February, 2013
For years, we've been trained, "Customers want solutions." The best of us try … [Read more...]
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