We've all done it---we've victimized our prospects and customers with the … [Read more...]
Author: David Brock
Reimagining The "Corporate Deck"
Becoming The "Topic Authority" Posted on May, 2023
Most of our marketing and selling efforts focus on becoming the … [Read more...]
BHAGs And Radical Simplification Posted on May, 2023
BHAGs are "Big Hairy Audacious Goals." The term was, apparently, developed by … [Read more...]
Reflections And An Apology Posted on May, 2023
Recently, a very close friend referred to me as "David Downer," referring to the … [Read more...]
My Fight With ChatGPT, Coaching ChatGPT Posted on May, 2023
I'm finding great ways to use ChatGPT and am using it as a debate partner to … [Read more...]
Going Beyond The Data.... Posted on May, 2023
We are blessed with enormous amounts of data on virtually everything. Data on … [Read more...]
What Are Our Customers Really Buying? Posted on May, 2023
Many lifetimes ago, I was the Executive Assistant (today we call it Chief of … [Read more...]
Where Were The Leaders When People Were Struggling? Posted on May, 2023
As we see more organizations announce reductions and layoffs, we are seeing more … [Read more...]
Simplifying Value Creation Posted on May, 2023
As sellers and leaders, we know we are supposed to create value--for our … [Read more...]
"Our Solutions Address All These Problems...." Posted on May, 2023
Often, we have solutions and capabilities that address a wide range of customer … [Read more...]
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