I wrote, Customer Retention-Different Approaches, the other day. It stimulated … [Read more...]
Author: David Brock
Customer Retention, Whose Job Is It Anyway?
Mass Customization, Creating "Markets Of 1" Posted on April, 2013
In 1999, Joe Pine published a fascinating book, Mass Customization. It focused … [Read more...]
Customer Retention, Different Approaches Posted on April, 2013
Customer retention is a critical issue. Wisdom (and data--thought it's not at … [Read more...]
10,000 Hours To Mastery -- Or A Good Start Posted on April, 2013
I’m a real fan of Malcolm Gladwell’s Blink. One of the most impactful parts of … [Read more...]
"How Much Does That Cost?" Posted on April, 2013
A natural question customers always ask is, "How much does that cost?" … [Read more...]
Walking Away Posted on April, 2013
My post, "But Your Price Is Too High," has spawned dozens of comments. One of … [Read more...]
Do You Understand Your Differentiation, Does Your Customer? Posted on April, 2013
Over the past few weeks, I've written a number of posts about Value Propositions … [Read more...]
CRM And Oysters Posted on April, 2013
I'm at Gerhard Gschwandtner's and Selling Power's Sales 2.0 Conference in San … [Read more...]
Don't Confuse Buying And Selling! Posted on April, 2013
I feel like I'm about to emulate the famous Gordon Gecko speech in the movie, … [Read more...]
There's Insight, Then There's INSIGHT! Posted on April, 2013
Our customers are starved for ideas and insight. That's why, the sales … [Read more...]
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