I've been writing about customer experience, bad prospecting, and other bad … [Read more...]
Author: David Brock
Just Because We Have The Ability To Do Something Doesn't Mean It's Best Practice
How To Ruin A Great Customer Experience Posted on October, 2014
I took my car in to be serviced the other day. The dealership has done a … [Read more...]
Marketing And Sales Alignment Or Integration? Posted on October, 2014
I'm fascinated about a lot of the discussion about marketing and sales … [Read more...]
Teaching Our Customers To Sell Posted on October, 2014
I recently wrote about Teaching Our Customers To Buy. In the article I … [Read more...]
Prognostications And Wild Ass Guesses For 2015 Posted on October, 2014
We're officially into the fourth calendar quarter of the year. It's the time … [Read more...]
Teaching Our Customers To Buy Posted on October, 2014
By now, at least if you've been reading the literature on selling, we know the … [Read more...]
"Dear Occupant Or Current Resident...." More Horrible Prospecting Posted on October, 2014
I've decided to write a periodic series about bad prospecting letters. Every … [Read more...]
Finding Time For The Decisionmakers Posted on October, 2014
I wrote, Finding The Decisionmaker, discussing the consensus buying process and … [Read more...]
Finding The Decisionmaker Posted on October, 2014
We want to focus our sales strategies on the Decision-maker. Some have referred … [Read more...]
"I Have To Speak To You In Bullet Points......." Posted on October, 2014
Understanding our customers' behavioral styles is critical to our effectiveness … [Read more...]
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