Sales isn't easy! If it was, it could be totally automated and our customers … [Read more...]
Author: David Brock
It Ain't Easy, Those Days Are Long Past!
Not Knowing What We Don't Know Posted on March, 2017
Too often, both our work and that of our customers focuses on learning or … [Read more...]
Are You Really Different? Posted on March, 2017
We know the importance of differentiating ourselves in attempting to win … [Read more...]
Of Course Sales Is About Relationships! Posted on March, 2017
I am fuming at one of the most amazingly naive posts about "the Death Of … [Read more...]
Enabling Customers To Take The Actions We Want? Posted on March, 2017
I just read an article, one sentence struck me, "Value is created when you … [Read more...]
Are You Commoditizing Your Customers? Posted on March, 2017
Everyone understands the challenges of selling commoditized products. They are … [Read more...]
Bits And Pieces, March 5, 2017 Posted on March, 2017
As usual with these pieces, there are several items I haven't found the … [Read more...]
The Tragedy Of Either/Or Posted on March, 2017
Our society and business worlds seem to be becoming increasingly polarized with … [Read more...]
Account Based Everything Applies To Everything! Posted on March, 2017
Account Based Marketing (ABM), Account Based Selling (ABS), and Account Based … [Read more...]
Sales People Change The World! Posted on February, 2017
Recently, I was privileged to observe a series of training sessions at … [Read more...]
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