It's so easy to lose sight of our goals and what we are trying to achieve. We … [Read more...]
Category: Transformation
Why We Do What We Do
Who Cares About "Outstanding Customer Service Experience?"  Posted on September, 2013  
Sometimes, I think we get customer service wrong. We try to create outstanding … [Read more...]
The "Squishy" Buying Cycle  Posted on September, 2013  
Too often, we think of the customer's buying process as something that, once we … [Read more...]
Sales And Procurement, Racing Toward Each Other  Posted on August, 2013  
As sales and marketing professionals, we're consumed with the change in our … [Read more...]
What Do Your Customers Do?  Posted on August, 2013  
As sales professionals, we're supposed to really understand our customers-their … [Read more...]
Complicated Things Versus Complicating Things  Posted on August, 2013  
Without a doubt, our personal and business worlds are complicated--and getting … [Read more...]
Are You Worth Your Customer's Time?  Posted on August, 2013  
As sales people, we are always concerned with out time. We can't afford to … [Read more...]
Is Added Value Really Value Add?  Posted on August, 2013  
Added Value has always been an important idea in at least my sales career. It … [Read more...]
Do You Really Know Your Sweet Spot?  Posted on August, 2013  
Maximizing sales success, market penetration, and growth requires knowing your … [Read more...]
What Do Reductionism And Machine Design Have To Do With Selling And Buying?  Posted on August, 2013  
It's probably hard to conceive of a sales guy, like me, using a multi-syllabic … [Read more...]
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