OK, maybe misery is too dramatic, but at its core, unless our customers are … [Read more...]
Category: Transformation
Our Success Is Based On The Misery Of Our Customers!
Who Is The Customer? Posted on June, 2013
Some of you are scratching your heads. What's Dave getting into? Aren't … [Read more...]
Buyer Verified Forecasts Posted on June, 2013
Imagine a world of accurate sales forecasts. Imagine prospects relieving sales … [Read more...]
How Do You Make Money? Posted on June, 2013
How Do You Make Money? This question, and it's variants, is probably the single … [Read more...]
Hanging Out Where Our Customers Hang Out Posted on June, 2013
I've been writing a several posts about social technologies and social selling … [Read more...]
Buying Is A High Risk Job! Posted on May, 2013
In my post, "Solving Our Problems," Tim Foster reminded me of something the … [Read more...]
Solving Our Problems Posted on May, 2013
I've been having trouble with a sales person. He's someone I've done business … [Read more...]
Questions We're Afraid To Ask Posted on May, 2013
We all have them, Questions We're Afraid To Ask. They're obvious, but we're … [Read more...]
Buyers Are Self Educating, So Should Sellers! Posted on May, 2013
Buying has changed. The traditional role of the sales person in "teaching" the … [Read more...]
Deal Value Or Buyer Value? Posted on May, 2013
A few years ago, a client called me very frustrated. He was the CEO of a large … [Read more...]
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