I just read an article, one sentence struck me, "Value is created when you … [Read more...]
Category: Transformation
Category: Transformation
Enabling Customers To Take The Actions We Want?
Make Buying Easier! Posted on February, 2017
As sales people, we want to make it easy for our customers to buy. We have … [Read more...]
Why Do We Sell? Posted on February, 2017
Some may be wondering about the "existential" nature of this title. Some may be … [Read more...]
Customers Should Care About Your Profitability! Posted on February, 2017
Too often, we succumb to price pressure--even worse, we lead with price, making … [Read more...]
Value Proposition, "What Might You Be Doing Instead?" Posted on February, 2017
We can learn a lot about value propositions by looking at the vast new array of … [Read more...]
Account Strategies, How Important Are We To The Customer? Posted on February, 2017
Account Based Everything has been the rage of the past couple of years. The … [Read more...]
Top Sales Enablement Priorities Posted on February, 2017
Rightfully, sales enablement gets a lot of attention these days. Dozens of … [Read more...]
We Are The Very Best Company To Do These Things ........ Posted on February, 2017
Quickly, go to your email and look at the last 10 unsolicited prospecting emails … [Read more...]
"Sell What You Use, Use What You Sell!" Posted on February, 2017
I have to admit, this post is targeted primarily to vendors of Sales/Marketing … [Read more...]
The Customer Buying Process Is Not About You Or Your Competition! Posted on February, 2017
I'm tempted to paraphrase the old Carly Simon song, You're So Vain. Too often … [Read more...]
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