I read a post about influencing and accelerating our customers' buying … [Read more...]
Category: Transformation
Compressing Our Customer's Buying Process
Focusing On The "Mobilizer" Is Not Enough! Posted on April, 2019
We know in complex B2B buying decisions, there are over 10 people involved in … [Read more...]
"The Customer Is Incompetent!" Posted on April, 2019
In the past week, I've participated in two reviews where the sales person has … [Read more...]
What Are The Consequences Of Doing Nothing? Posted on March, 2019
What are the consequences of doing nothing/not changing? The answer to this … [Read more...]
Key To Great Customer Experience Posted on March, 2019
We know the importance of customer experience. Whether it's their buying … [Read more...]
Changing The Questions Posted on March, 2019
We know questions are critical to our success as sales people. Sadly, we ask … [Read more...]
Selling IS A Service Posted on March, 2019
It seems the world is migrating to an "As A Service" model. Everyday one hears … [Read more...]
A Paradox, The Sales Process And The Buying Journey Posted on March, 2019
As sales professionals we face an intriguing paradox. We know, for complex B2B … [Read more...]
Strategic Procurement And Sales, On Parallel Paths Posted on March, 2019
Probably, ever since the first sale was made to a customer that involved a … [Read more...]
Turbulence And Fear Of Buying Posted on March, 2019
I spend too much of my life on planes. The other day was a rough flight, it was … [Read more...]
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