Category: Transformation

Why Do We Think Our Customers Know What They Are Doing?
Posted on February, 2023

February 17, 2023 by David Brock 2 Comments

Shout out to my friends Matt Heinz and Brent Adamson. In listening to their … [Read more...]

February 14, 2023 by David Brock 2 Comments

Hank Barnes wrote a brilliant post, "A Question Of Prospect Education" It's an … [Read more...]

"Can you help us......." is music to every seller's ears. It's the pot of gold … [Read more...]

I'm breaking into a nervous sweat just writing the title to this post. As a … [Read more...]

If you search the streaming services, you can find a classic 1950's Police TV … [Read more...]

Sellers try to generate interest in every outreach, "People like you have these … [Read more...]

We revel in leveraging our technologies for buyer engagement--and, apparently, … [Read more...]

Imagine receiving a very well crafted prospecting outreach. It is well written. … [Read more...]

No, I'm not channeling my inner Simon Sinek, but "Why" initiates very powerful … [Read more...]

Our focus on activity causes us to overlook the importance of idle time---time … [Read more...]