We've spent a lot of time nurturing the customer. We've discussed their … [Read more...]
Category: Transformation
Buying Isn't Important, It's The Results Of Buying That Are Important!
Before You Can Create Value For Your Customer, You Have To Know What Value You Create Posted on November, 2011
Having a differentiated value proposition, creating value for your customers is … [Read more...]
Performance Management Friday --- Customer Retention/Customer Attrition Posted on November, 2011
Usually it's easier, and cheaper to sell to a current customer than to acquire a … [Read more...]
Are Your People Selling What They're Supposed To Sell? Posted on November, 2011
Let me open by posing a scenario then asking a question. Scenario: You have … [Read more...]
Removing Obstacles To Buying Posted on November, 2011
One of the most important roles of the sales professional is to remove obstacles … [Read more...]
Shoemaker's Children?? Posted on November, 2011
The phone rings. I pick it up, it's a sales person from a supplier of Sales … [Read more...]
Who Is The Beneficiary Of Sales And Marketing Automation? Posted on November, 2011
I had the privilege of participating in a fantastic roundtable at Focus.com … [Read more...]
Working On Trust Posted on November, 2011
Trust is the cornerstone in developing healthy relationships,whether they be … [Read more...]
When Sales People Don't Change? Posted on November, 2011
"Selling has changed more in the past 3 years than in it's cumulative history." … [Read more...]
Rising Tides Float All Ships, But What About Falling Tides? Posted on October, 2011
"Rising Tides Float All Ships," a bit of an odd title, given the current … [Read more...]
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