Over the past week, I have had several conversations and a common theme kept … [Read more...]
Category: Transformation
Category: Transformation
Are You Still Relevant To Your Customers?
Do You Know Your Customer's Value Proposition? What Are You Doing To Help Them Deliver It? Posted on July, 2009
We know that a clear differentiated value proposition is critical to sales … [Read more...]
Create Value In Every Meeting Posted on July, 2009
A few days ago, a reader contacted me with a great question: "Dave, you always … [Read more...]
Are You Playing To Win? Sales Professionals Need To Leverage New Capabilities. Posted on July, 2009
Webinar: Driving Demand in a Demanding MarketJuly 15 1:00 PM PST / 4 PM ESTAs a … [Read more...]
Table Stakes Are Changing -- How Do We Up The Ante? Posted on June, 2009
I just finished a conversation with a client. He is the EVP of Sales for a high … [Read more...]
Delivering Value Through Channel Partners Posted on June, 2009
To many sales and business executives, developing channels, reseller … [Read more...]
People Don't Like To Be Sold---But They Do Like To Buy! Posted on June, 2009
This is the quandary of the traditional sales person---they sell, but we all … [Read more...]
Creating Value---Business And Personal Posted on June, 2009
I've been writing about creating differentiated value for your customers. Let me … [Read more...]
Setting Yourself Apart, Developing and Communicating Differentiated Value Posted on June, 2009
A compelling and differentiated value proposition is critical in sellingā€”we all … [Read more...]
The Sales Game Has Changed, Are You Playing To Win? Posted on June, 2009
Webinar: Driving Demand in a Demanding MarketJuly 15 11 AM PST / 2 PM ESTAs a … [Read more...]