The phone rings. I pick it up, it’s a sales person from a supplier of Sales Intelligence solutions.
“Hi Dave, I’d noticed you were on our site, I’d like to talk to you about how your company can use Sales Intelligence to improve your impact,” he says.
“We’ve found the more knowledgeable you are about the people you call, the better the result.”
I respond, confused, “I’m not sure why you are calling, I know your solution, I’ve used your solution, I am a past customer.”
“Oh,” responds the sales person, “I didn’t know.”
There are the twice a day “drip” emails from the marketing tools company that advocates meaningful, appropriate, and relevant content. I’m having difficulty opting out, it seems I have to opt out of each type of email stream.
There’s the sales training company whose weekly calls are about their process and programs, but not creating new ideas for me and what I face.
Wonder what would change if they practiced what they preached?