You probably get a lot of the same prospecting emails that I get. Whether it's … [Read more...]
Tag: Value Proposition
Your Value Proposition Is Irrelevant To Me!
Throw Away Your Value Proposition, It's Meaningless! Posted on March, 2015
Hold onto your outbursts of, "Dave, you've lost it!" Also, recognize that I … [Read more...]
I Signed Up For An eBook........ Posted on February, 2015
I saw an intriguing eBook being promoted by a company known for providing Sales … [Read more...]
Sales Must Own And Solve The Content Marketing Problem! Posted on February, 2015
Now hold on, count to 10, take a deep breath. For my marketing friends, I'm not … [Read more...]
Understanding Transactional Buying Posted on February, 2015
There are 1000's of articles about transactional selling. The collective wisdom … [Read more...]
It's Too Late If You Only Help Your Customer Solve Problems! Posted on February, 2015
A lot of what we have always done as great sales people is to help our customers … [Read more...]
Why Choose Mediocrity? Posted on February, 2015
The difference between mediocrity and greatness isn't that much, but I'm … [Read more...]
Our Customers Can't Afford For Us To Wait Until They Are 70% Through Their Buying Cycle! Posted on January, 2015
It's that time of year again, there are lots of posts around the popular … [Read more...]
Neutral Is Not A Strategy Posted on January, 2015
Too often, I meet sales people who are uncomfortable with challenging their … [Read more...]
How Will You Justify This To Your Management? Posted on January, 2015
Too often, our customers focus on price, consequently we focus on price---after … [Read more...]
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