It seems like the concept of hunters and farmers have been around virtually as … [Read more...]
Is The Concept Of Hunters And Farmers Relevant Any More?
Crossing The Chasm: What We Care About Versus What Our Customers Care About Posted on January, 2017
There is a huge chasm between customers and our own sales and marketing … [Read more...]
Creating Crap At The Speed Of Light! Posted on December, 2016
I think I'm suffering "Social Selling Fatigue." Perhaps it's the time of year, … [Read more...]
Building Effective Marketing And Sales Strategies Posted on December, 2016
I just read an outstanding article, How To Create An Effective Account-Based … [Read more...]
New Logos, Account Development, Hunting Posted on December, 2016
Recently, Don Mulhern and I were have a discussion about … [Read more...]
"Are You Happy With Your Current......." Posted on November, 2016
Why do so many prospecting calls start with the questions, "Are you happy … [Read more...]
Encountering Resistance Posted on October, 2016
My friend, Charles Green, wrote a stunning article: Is Selling Too Hard, Maybe … [Read more...]
First Impressions Posted on October, 2016
I got one of those calls today. Not dissimilar to some of the other calls I've … [Read more...]
Training Our Customers To Want The 57%! Posted on October, 2016
There's so much misunderstanding about the data point published by CEB a number … [Read more...]
Account Based Everything Re-Imagined Posted on September, 2016
I love the emerging focus on Account Based Everything. The principles of … [Read more...]
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