The only reason sales people exist is to help customers solve their problems, … [Read more...]
If Your Customer Doesn't Have Problems, They Don't Need You!
Is The Concept Of Hunters And Farmers Relevant Any More? Posted on January, 2017
It seems like the concept of hunters and farmers have been around virtually as … [Read more...]
Crossing The Chasm: What We Care About Versus What Our Customers Care About Posted on January, 2017
There is a huge chasm between customers and our own sales and marketing … [Read more...]
Creating Crap At The Speed Of Light! Posted on December, 2016
I think I'm suffering "Social Selling Fatigue." Perhaps it's the time of year, … [Read more...]
Building Effective Marketing And Sales Strategies Posted on December, 2016
I just read an outstanding article, How To Create An Effective Account-Based … [Read more...]
New Logos, Account Development, Hunting Posted on December, 2016
Recently, Don Mulhern and I were have a discussion about … [Read more...]
"Are You Happy With Your Current......." Posted on November, 2016
Why do so many prospecting calls start with the questions, "Are you happy … [Read more...]
Encountering Resistance Posted on October, 2016
My friend, Charles Green, wrote a stunning article: Is Selling Too Hard, Maybe … [Read more...]
First Impressions Posted on October, 2016
I got one of those calls today. Not dissimilar to some of the other calls I've … [Read more...]
Training Our Customers To Want The 57%! Posted on October, 2016
There's so much misunderstanding about the data point published by CEB a number … [Read more...]
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