I have to start this post with a story. I'm an obsessed reader. At least once … [Read more...]
Tag: Marketing
Guiding Our Customers On The Wrong Buying Journey
When Will We Stop Thinking Our Customers Are Stupid? Posted on October, 2017
I'm beginning to think far too many sales and marketing people think customers … [Read more...]
Using What You Sell...... Posted on August, 2017
Recently, a good friend, who's a senior manager in a Sales Automation Tools … [Read more...]
What Sales Can Learn From Lean Manufacturing --- Part 4 Posted on June, 2017
We're almost through the 14 principles of lean manufacturing that underlie the … [Read more...]
What Sales Can Learn From Lean Manufacturing -- Part 3 Posted on June, 2017
Ir you haven't had a chance to read the first two articles in this series, take … [Read more...]
Customers And Sales, We Need Each Other! Posted on May, 2017
If I were to assess the worlds of buying and selling through much of what I … [Read more...]
Doing Less With More! Posted on April, 2017
It's become trite to say "sales has changed more in the past 5 years than in all … [Read more...]
Selling Would Be So Easy If It Weren't For Those Damn Customers! Posted on April, 2017
For some weeks, I've been on the war path about emerging trends in sales. We … [Read more...]
Are You Really Different? Posted on March, 2017
We know the importance of differentiating ourselves in attempting to win … [Read more...]
Are You Commoditizing Your Customers? Posted on March, 2017
Everyone understands the challenges of selling commoditized products. They are … [Read more...]
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