I can already picture half the readers. Raising their eyebrows, perhaps rolling … [Read more...]
Tag: Lean Sales And Marketing
Why Do People Buy?
Are You Removing Roadblocks For Your People? Posted on September, 2018
I was sitting in a series of reviews. Sales people were walking through their … [Read more...]
Who Is Your Customer? Posted on September, 2018
One of the single most important concepts in marketing and sales is the "Ideal … [Read more...]
"Let's Automate That......" Posted on August, 2018
Once again, I find myself issuing a disclaimer at the outset of a post. I'm an … [Read more...]
Why Are They Buying? Posted on August, 2018
I was sitting in yet another deal review. The sales person was describing the … [Read more...]
What Did The Customer Learn As A Result Of Our Meeting? Posted on August, 2018
Usually, after a sales call, we ask ourselves, "Did I accomplish my … [Read more...]
Research Shows You Get The Best Results If....... Posted on August, 2018
Marketing and sales are very data driven---or at least we pretend to … [Read more...]
The Key To Success Is To Ask Only 4 Questions! Posted on August, 2018
Customer can breath a huge sigh of relief. The data is in, it shows sales … [Read more...]
Is There A "Schism" Between Sales Enablement And Sales? Posted on August, 2018
Perhaps I'm an alarmist, but I'm starting to see the early signs of a schism … [Read more...]
Solution Buying....... Posted on July, 2018
Silly me, I always thought we were supposed to sell solutions. That is, as … [Read more...]
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