We know we have to challenge our customers to think differently, that we have to … [Read more...]
Tag: Lean Sales And Marketing
"I Don't Know What You Do, But I Know What You Need To Do!"
Lean Sales And Marketing --- Making Workflow Visible Posted on July, 2012
First, I have to credit my friend Jack Malcolm as the inspiration for this … [Read more...]
Managing Complexity Posted on July, 2012
It should come as no surprise to anyone that has been semi-conscious over the … [Read more...]
Lean Sales And Marketing --- The Role Of The Manager Posted on July, 2012
Managers play a critical role in the lean sales and marketing organization. … [Read more...]
Lean Sales And Marketing -TAKT Time Posted on July, 2012
For those of you with a background in Lean, TAKT Time is a familiar concept for … [Read more...]
Lean Sales And Marketing --- It's How We Put It All Together Posted on June, 2012
Several years ago, I was the guest speaker at the National Sales Meeting for a … [Read more...]
Lean Sales And Marketing --- Leaning Our Sales Process Posted on June, 2012
Process is a fundamental part of "Lean." We can't possibly be Lean without … [Read more...]
Lean Sales And Marketing--Defining Value Posted on June, 2012
As I typed the title to this week's installment on Lean Sales And Marketing, I … [Read more...]
Lean Sales And Marketing -- Standard Work Posted on June, 2012
Last Friday, I kicked off a series of Friday posts I will be doing on Lean Sales … [Read more...]
Lean Sales And Marketing Posted on June, 2012
Over the past several weeks, I have had the good fortune to participate in a … [Read more...]