We know insight is critical in engaging our customers, helping them think about … [Read more...]
Moving Beyond Insight.....
What If Buyers Were Better Buyers? Posted on November, 2022
Buyers struggle doing their "jobs" ......buying! We poor sellers struggle, if … [Read more...]
Are We Creating The Value Our Customers Value? Posted on November, 2022
Selling is about creating value.... Well, yeah, ... but we have differing … [Read more...]
When The Going Gets Tough Posted on November, 2022
For the past several years, news gets tougher and tougher. First the pandemic, … [Read more...]
"Customers Only Spend 5% Of Their Time With Sellers!" Posted on November, 2022
I read a post from a "thought leader." If focused on how profoundly selling is … [Read more...]
Should Sellers Do Their Own Research? Posted on October, 2022
I see a lot of discussions about "forcing sellers to waste selling time by doing … [Read more...]
"You Have To Make Your Number With Only 50% Of Your Current Prospecting Calls!" Posted on October, 2022
We know the incessant mantra around maximizing the number of calls we make every … [Read more...]
Squandered Opportunity Posted on October, 2022
Selling is tough! I can't imagine more of an understatement. Despite all the … [Read more...]
Who's Your Competition? Posted on October, 2022
We, sometimes, assess ourselves against the wrong competitors. We think our … [Read more...]
Our Fears Of Losing.... Posted on October, 2022
Classically, we tend to view winning and losing as two sides of the same coin. … [Read more...]
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