I can imagine the raised eyebrows, the questioning expressions, and the thought, … [Read more...]
What Is The Purpose Of Buying?
Scaling "Authentic Conversations" Posted on November, 2018
I just received one of those emails. I'm on a distribution list, I've been … [Read more...]
Just Because Buying Is "Chaotic," Doesn't Mean It's What Customers Want! Posted on November, 2018
As we increasingly understand the "Chaotic Buying Journey," as illustrated by … [Read more...]
"Just Give Me The Answers!" Posted on October, 2018
There's a disturbing trend in developing the capabilities of sales people. It's … [Read more...]
Are You Learning Yesterday's Skills For Tomorrow's Buyers? Posted on October, 2018
Every time I meet sales enablement and sales executives, I ask, "What are the … [Read more...]
Customers Don't Care About Their Buying Journey! Posted on October, 2018
Recently, I was speaking with an executive whose team was involved in a major … [Read more...]
Doing More Of What Doesn't Work! Posted on October, 2018
Imagine sitting in some sort of sales kickoff meeting or conference, and the … [Read more...]
Moving Beyond The "Chaotic Buying Process" Posted on October, 2018
It seems in recent months, the sales and marketing world is suddenly waking up … [Read more...]
Customers, Looking For Help In Other Places Posted on October, 2018
As sales people, our goal is to become the "go-to" resource for our customers in … [Read more...]
What Does "Insight" Mean In 2019 And Beyond? Posted on October, 2018
The concept of providing our customers rich insight has become "standard" for … [Read more...]
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