In complex B2B buying, I believe the old maxim, "People buy from people," is … [Read more...]
If People Buy From People, Why Are We Racing In The Opposite Direction?
Product Versus Solution Selling Posted on November, 2017
It must be that time of year, but recently I've gotten a number of queries from … [Read more...]
Do Customers Really Have A Buying Process? Posted on November, 2017
It's become common "wisdom" that we have to align align our sales process with … [Read more...]
How Many Times Are We Going To Have This Discussion? Posted on November, 2017
Sales is an interesting function, we seem to be caught in a perpetual "deja vu" … [Read more...]
Digital Sales Transformation In A Customer First World Posted on November, 2017
The Digitization Of Business impacts every business and virtually individual in … [Read more...]
Do Customers Really Want A Frictionless Buying Experience? Posted on November, 2017
It seems to be fashionable to talk about creating "frictionless buying … [Read more...]
Whatever Happened To MBWA? Posted on November, 2017
Decades ago, Tom Peters and Bob Waterman articulated the concept of … [Read more...]
We Claim To Be Data Driven, Yet We Ignore The Data Posted on October, 2017
Recently, I heard someone say, "We claim to be data driven, yet we ignore the … [Read more...]
Is Social Selling Missing The Digital Revolution? Posted on October, 2017
Step back a little more than a century as electricity was being commercialized. … [Read more...]
Guiding Our Customers On The Wrong Buying Journey Posted on October, 2017
I have to start this post with a story. I'm an obsessed reader. At least once … [Read more...]
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