Our customers don't need sales people calling on them. They don't need a person … [Read more...]
Tag: Customer Experience
Business People Who Sell
"Good Enough" Should Never Be "Good Enough" Posted on March, 2016
I've been involved in a fascinating conversation with Greg Michaels. He wrote a … [Read more...]
Does Your View Of Value Limit You And Your Customers? Posted on March, 2016
Value is one of those $25 words everyone talks about. We all want to talk about … [Read more...]
The Brave New World Of Buying Automation Posted on February, 2016
There was a hilarious article in the New York Times, A Robot That Has Fun At … [Read more...]
It's Really Not About The Buying Process Posted on February, 2016
As sales professionals (marketing too), for years we've always been pretty self … [Read more...]
The Opportunities We Are Blind To Posted on February, 2016
Content marketing is going to save the world! Customers will let their fingers … [Read more...]
Probably The Worst Email Marketing Campaign I've Gotten Posted on February, 2016
I've refrained for some time whining about bad marketing. After a while, it … [Read more...]
Customer Centricity, A Multi-Legged Stool Posted on February, 2016
Customer centricity has been one of the hot buzzwords for at least the past … [Read more...]
Inside/Outside, Is It Even Relevant Anymore? Posted on February, 2016
Sometimes I wonder about the discussions I hear about Inside versus … [Read more...]
Doing More By Doing Less Posted on February, 2016
It's awfully crowded in the digital marketing/social selling world. Getting … [Read more...]
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