John Gardner's outstanding book, "EXCELLENCE," published in 1961 has one line … [Read more...]
Tag: Customer Experience
Driving "Volume," Are We Letting Form Triumph Over Substance?
The "Last Mile" In Selling Posted on April, 2018
In the old days of telecom, the days when telecom was dominated by landlines, … [Read more...]
Does How You Sell(Market) Represent Your Company Well? Posted on April, 2018
Customer experience is increasingly a key differentiator in acquiring and … [Read more...]
Speak With An End In Mind--A Guest Post From Diego Segura Posted on April, 2018
With the advent of fancy algorithms and analytics, online content is as curated … [Read more...]
"Customers Won't Buy Until They Are Ready To Buy" Posted on February, 2018
Recently, I had a discussion with someone, actually a polite disagreement. I … [Read more...]
Who Are We Designing Our Marketing/Sales Strategies To Serve? Posted on February, 2018
Every day, we are pummeled with experts talking about how to make sales people … [Read more...]
Whose Job Is It To Understand The Buyers? Posted on January, 2018
George Bronten just published a fascinating post, "Your Sales Enablement Will … [Read more...]
"My Outlook Is Money, And Money Is Money!" Posted on January, 2018
My friend Keenan was on one of his rants on LinkedIn. This particular rant was … [Read more...]
"Old School Prospecting" Posted on January, 2018
I've been working with a fascinating new client. We've been looking at how to … [Read more...]
"Servant Salespersonship" Posted on January, 2018
Some of the more cynical (or perhaps worn down) of you will misread the title, … [Read more...]
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