Imagine sitting in some sort of sales kickoff meeting or conference, and the … [Read more...]
Tag: Customer Experience
Doing More Of What Doesn't Work!
Moving Beyond The "Chaotic Buying Process" Posted on October, 2018
It seems in recent months, the sales and marketing world is suddenly waking up … [Read more...]
Customers, Looking For Help In Other Places Posted on October, 2018
As sales people, our goal is to become the "go-to" resource for our customers in … [Read more...]
Our Customers' Stories Posted on October, 2018
Storytelling is important. None of us live in a world of data and logic, as … [Read more...]
The Challenged Customer Posted on October, 2018
Our customers (and us) live in worlds characterized by information overload, … [Read more...]
There Is No "Playbook" For Buying! Posted on October, 2018
Playbooks are big. There are lots of tools and never ending content around … [Read more...]
Rethinking The Sales And Marketing Organization Posted on September, 2018
We continue to organize our sales and marketing initiatives around what makes us … [Read more...]
Aligning With The Customer Buying Journey Posted on September, 2018
We know we have to align our marketing and sales processes with the customer … [Read more...]
"Sales Is Just Another Information Delivery Channel" Posted on September, 2018
In the distant past, sales people were a primary channel for customer for … [Read more...]
The "Chaotic" Buying Process Posted on September, 2018
We know the importance of the marketing and sales process. It provides us a … [Read more...]
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