I can already hear the distress from product managers and product marketing … [Read more...]
Tag: Communicating
Let's Put An End To Product Training!
Insight Based Selling --- It's Not Rocket Science Posted on December, 2011
There's a lot of talk about Insight Based Selling. It's a great conversation, … [Read more...]
Our Customers Are Missing The Opportunity To .... Posted on December, 2011
I get involved in helping launch lots of products. Clients are bringing new … [Read more...]
Buying Isn't Important, It's The Results Of Buying That Are Important! Posted on November, 2011
We've spent a lot of time nurturing the customer. We've discussed their … [Read more...]
Top Sales And Marketing Awards Posted on November, 2011
Jonathan Farrington is once again hosting the Top Sales Awards. It's an … [Read more...]
Before You Can Create Value For Your Customer, You Have To Know What Value You Create Posted on November, 2011
Having a differentiated value proposition, creating value for your customers is … [Read more...]
Who Is The Beneficiary Of Sales And Marketing Automation? Posted on November, 2011
I had the privilege of participating in a fantastic roundtable at Focus.com … [Read more...]
Do You Know What Should Be Keeping Your Customers Up At Night? Posted on November, 2011
There it is, that old stand by question, "What keeps you up at night?" There … [Read more...]
Being Different Or Being Impactful? Posted on November, 2011
Everyone wants to stand out, everyone wants to be different. Each marketing … [Read more...]
Unsolicited Email, Cold Calling, Prospecting, Nurturing...... Posted on November, 2011
So this is what's happening this morning. I start the morning looking at … [Read more...]
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