We are experiencing the mother of all "trigger events." No company, no … [Read more...]
Tag: Change
What Do Our Customers Care About Now?
Moving From Helpless To Helpful Posted on April, 2020
There's a certain feeling of helplessness we each feel as we look at the current … [Read more...]
What's Next, Moving Forward Posted on April, 2020
We are still in the midst of the global health and economic crisis, yet many of … [Read more...]
Your Value Proposition Must Be More Valuable Now! Posted on April, 2020
Creating value with our customers has never been more important than it is now. … [Read more...]
Taking Care Of Our People Posted on March, 2020
I've written a lot about how we should be selling and engaging our customers … [Read more...]
What Do We Stop? Posted on March, 2020
There are endless articles about what we should stop doing, as sales and … [Read more...]
Should We Be Selling? Posted on March, 2020
The COVID 19 and related issues have brought about a plethora of "Should We Be … [Read more...]
COVID 19 Lessons For Current And Better Times Posted on March, 2020
The COVID 19 crisis is forcing all of us to deal with issues few of us have ever … [Read more...]
Buying During Difficult Times Posted on March, 2020
Complex B2B buying is never easy. I've written, extensively, about how … [Read more...]
Pick Up The Phone And Talk To A Customer Posted on March, 2020
It's a unique time in history. We are all struggling with fear, uncertainty, … [Read more...]
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