Our social media feeds are constantly filled with false choices. Take, for … [Read more...]
Tag: Change
False Choices, A Reprise
When Our Business Models Break...... Posted on December, 2022
Everyday, I have conversations with a wide variety of people, whether senior … [Read more...]
Emotions Are A Core Driver For B2B Buyers, What About Sellers? Posted on December, 2022
We have suspected, for years, that B2B buyers make purchase decisions based on … [Read more...]
Moving Beyond Insight..... Posted on December, 2022
We know insight is critical in engaging our customers, helping them think about … [Read more...]
And We Call This Progress? Posted on December, 2022
This time of year, sometimes we look back to see what's happened how things have … [Read more...]
Can You "Connect The Dots" With Your Customer? Posted on November, 2022
Every function, every job in an organization is somehow connected with their … [Read more...]
What If Buyers Were Better Buyers? Posted on November, 2022
Buyers struggle doing their "jobs" ......buying! We poor sellers struggle, if … [Read more...]
Are We Creating The Value Our Customers Value? Posted on November, 2022
Selling is about creating value.... Well, yeah, ... but we have differing … [Read more...]
Buying Is Human...... Posted on November, 2022
Some readers will look at this title, thinking, "Here Dave goes, getting all … [Read more...]
......Putting In The Time..... Posted on October, 2022
I was in a fascinating discussion with a group of thoughtful sales managers. … [Read more...]
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