"Value" is a critical concept in everything we do, but particularly when we are … [Read more...]
Category: Innovation
Category: Innovation
Price, Cost, Value Propositions, Value Realization, Value Creation......
What Should We Be Reading? Posted on March, 2024
I was speaking to a group of sales people. During the Q&A, a salesperson … [Read more...]
Generative AI, Telling Us What We Already Should Know? Posted on March, 2024
Our feeds are filled with hacks, prompts, "cheat sheets" offering things like, … [Read more...]
"Should We Do Things Differently?" Posted on March, 2024
The key opportunity we sellers face is our customers posing a question to … [Read more...]
"Why I'm So Interested In Selling," Carlos Hidalgo Posted on March, 2024
Preface: Surprise!! Marketers sell! At least Carlos Hidalgo sells. … [Read more...]
"Why I'm So Interested In Selling," G. Page Singletary Posted on March, 2024
Preface: My relationship with Page Singletary is actually a couple of months … [Read more...]
"Why I'm So Interested In Selling," Jack Malcolm Posted on March, 2024
Preface: Jack Malcolm is a close friend and someone I count as a mentor. Our … [Read more...]
"Why I'm So Interested In Selling," Emre Vatansever Posted on March, 2024
Preface: Emre Vatansever and I met a couple of years ago on LinkedIn (See it … [Read more...]
"Why Am I So Interested In Selling?" Posted on March, 2024
Over the past few years, I've noticed a trend among sellers. There seems to be … [Read more...]
Who Should Be Buying? Posted on March, 2024
We tend to spend the bulk of our time responding to people who are looking to … [Read more...]
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