There has been an important revolution in marketing thinking over the past … [Read more...]
Tag: Marketing
What Happens When The Customer Doesn't Raise His Hand?
Let's Put An End To Product Training! Posted on December, 2011
I can already hear the distress from product managers and product marketing … [Read more...]
Who Is The Beneficiary Of Sales And Marketing Automation? Posted on November, 2011
I had the privilege of participating in a fantastic roundtable at Focus.com … [Read more...]
Unsolicited Email, Cold Calling, Prospecting, Nurturing...... Posted on November, 2011
So this is what's happening this morning. I start the morning looking at … [Read more...]
Hanging Out Posted on October, 2011
I was on my bike last weekend, riding to the beach to hang out with my nephew. … [Read more...]
When Nurturing Becomes Pestering Posted on September, 2011
Everyone want to nurture their customers and prospects. We want to provide them … [Read more...]
Steeling Myself For The Aftermath Of DreamForce Posted on September, 2011
It's not just an Dreamforce occurrence, it happens with every conference I … [Read more...]
Will That Be One Funnel Or Two? Posted on July, 2011
My post yesterday, The Death Of The Funnel, Long Live The Funnel, stirred up … [Read more...]
The Death Of The Funnel, Long Live The Funnel Posted on July, 2011
I’ve been reading a lot of articles, some from people who should know better, … [Read more...]
Who Is Our Customer -- A View From The Fashion Industry Posted on June, 2011
It might come as a surprise to some of my readers that I consult within the … [Read more...]