Customers struggle with buying. There's a huge amount of data indicating the … [Read more...]
The Buying Process, It Only Happens 1 Time!
Value Creation, Are Your Customers Holding Up Their End? Posted on July, 2017
I wrote, The Arrogance Of Creating Value For The Customer. Most of the time … [Read more...]
Leading With The Problem? Posted on July, 2017
I was involved in a twitter discussion. The following question was posed, "When … [Read more...]
Understanding Your Customer's Needs And Requirements Posted on July, 2017
In my formative years in selling, one of the key things I learned was to … [Read more...]
The Arrogance Of "Creating Value For The Customer" Posted on July, 2017
We, and I, are sloppy in our language, at times, particularly when we speak of … [Read more...]
Our Products Are Becoming Commoditized! Posted on June, 2017
It seems every product, regardless of how complex, is destined for some level of … [Read more...]
Driving Growth Through Partnerships, A Discussion With Bill Corbin, CenturyLink Posted on June, 2017
Recently, I had the opportunity to sit down with Bill Corbin, Senior Vice … [Read more...]
3 Questions Posted on June, 2017
I've had the good fortune to spend a lot of time with some inspirational … [Read more...]
What Sales Can Learn From Lean Manufacturing --- Part 4 Posted on June, 2017
We're almost through the 14 principles of lean manufacturing that underlie the … [Read more...]
What Sales Can Learn From Lean Manufacturing -- Part 3 Posted on June, 2017
Ir you haven't had a chance to read the first two articles in this series, take … [Read more...]
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