I've been writing about customer experience, bad prospecting, and other bad … [Read more...]
Category: Performance
Just Because We Have The Ability To Do Something Doesn't Mean It's Best Practice
How To Ruin A Great Customer Experience Posted on October, 2014
I took my car in to be serviced the other day. The dealership has done a … [Read more...]
"Dear Occupant Or Current Resident...." More Horrible Prospecting Posted on October, 2014
I've decided to write a periodic series about bad prospecting letters. Every … [Read more...]
Finding Time For The Decisionmakers Posted on October, 2014
I wrote, Finding The Decisionmaker, discussing the consensus buying process and … [Read more...]
Finding The Decisionmaker Posted on October, 2014
We want to focus our sales strategies on the Decision-maker. Some have referred … [Read more...]
"I Have To Speak To You In Bullet Points......." Posted on October, 2014
Understanding our customers' behavioral styles is critical to our effectiveness … [Read more...]
Dreamforce By The Numbers Posted on October, 2014
Dreamforce is an incredible event. In addition to being probably the largest … [Read more...]
The Perfect Prospecting Letter (???) Posted on October, 2014
I receive lots of requests from sales and marketing experts to promote things … [Read more...]
Great Customer Service Doesn't Equal Great Customer Experience Posted on October, 2014
I have to admit writing this post out of frustration. I've been, at the … [Read more...]
354 Sales Conversations In Just A Week! Posted on September, 2014
I was astounded to read an article from a very enthusiastic sales person. He … [Read more...]
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