Category: Innovation

What If We're Not Important?
Posted on January, 2012

It's difficult to imagine what we sell might be unimportant. It's important to … [Read more...]

There has been an important revolution in marketing thinking over the past … [Read more...]

Not long ago, my wife had to be away from home for a week. It happened to be a … [Read more...]

The other day Seth Godin offered a short post on Sold or Bought. It offered an … [Read more...]

I've been reading a number of different posts on the topic of "Who Should We Be … [Read more...]

December 28, 2011 by David Brock 1 Comment

Top performers--whether they are individual contributors, managers, or … [Read more...]

What do we talk to our customers and prospects about? To me, the answer is … [Read more...]

December 14, 2011 by David Brock 6 Comments

A number of years ago, I was prospecting. It was a mid-sized company. I had a … [Read more...]

I get involved in helping launch lots of products. Clients are bringing new … [Read more...]

November 20, 2011 by David Brock 2 Comments

Pardon my awkward paraphrasing of the famous "Yes Virginia, There Is A Santa … [Read more...]