The concept of providing our customers rich insight has become "standard" for … [Read more...]
Category: Innovation
Category: Innovation
What Does "Insight" Mean In 2019 And Beyond?
Our Customers' Stories Posted on October, 2018
Storytelling is important. None of us live in a world of data and logic, as … [Read more...]
The Challenged Customer Posted on October, 2018
Our customers (and us) live in worlds characterized by information overload, … [Read more...]
"Take Your Eyes Off The Ball" Posted on September, 2018
We all know the importance of focus, of eliminating distractions. I've written … [Read more...]
The "Chaotic" Buying Process Posted on September, 2018
We know the importance of the marketing and sales process. It provides us a … [Read more...]
A Little Whining---When Will We Stop Thinking Buyers Are Stupid Posted on August, 2018
I've been away from the blog for a bit. Three continents in 10 days, sitting in … [Read more...]
On Differentiation Posted on July, 2018
Differentiation is critical in helping customers select our solution over the … [Read more...]
The Servant Sales Person Posted on July, 2018
Yeah, I know what the immediate reaction to the title of this post will … [Read more...]
Do You Have The Right Sales Business Model? Posted on June, 2018
No sales business model is "forever." As our markets change, as our customers … [Read more...]
Abandoning Excellence Posted on June, 2018
Sometimes, I reflect on the "good old days." Things were certainly different, I … [Read more...]
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