Category: Innovation

Moving Beyond Insight.....
Posted on December, 2022

We know insight is critical in engaging our customers, helping them think about … [Read more...]

This time of year, sometimes we look back to see what's happened how things have … [Read more...]

Some readers will look at this title, thinking, "Here Dave goes, getting all … [Read more...]

October 21, 2022 by David Brock 1 Comment

It seems everything in my feed is dominated by "SaaS Selling." It may be the … [Read more...]

Recently, I read a pretty old article in HBR: Business Marketing: … [Read more...]

We are driven to grow, to drive much higher levels of revenue and attainment. … [Read more...]

I wrote about how our organizations are sets of interrelated/interdependent … [Read more...]

September 11, 2022 by David Brock 1 Comment

I've been writing a series on the importance of systems thinking in buying and … [Read more...]

I participate in lots of sales calls. Sometimes observing what's going on, … [Read more...]

Insular: in-su-lar1. Characteristic of an isolated peopleespecially: being, … [Read more...]