I'm a tremendous fan of Buyer Personas*. Anyone who isn't leveraging this … [Read more...]
Author: David Brock
Buyer Persona's -- A Great Starting Point For Sales!
Are We UnderPerforming Our Potential? Posted on May, 2011
Last month's Harvard Business Review focus on, of all things, Failure. One of … [Read more...]
Sales IS A Numbers Game! Posted on May, 2011
Sales is a numbers game--there is absolutely no doubt about that. Our "numbers" … [Read more...]
Succeeding, Winning, Exceeding Expectations---And Accomplishing Remarkable Things! Posted on April, 2011
50% of sales people failed to achieve their quotas last year. We all faced … [Read more...]
"Can I Have 15 Minutes Of Your Time?" Posted on April, 2011
The phone rings, I answer, the voice on the other end asks, "Can I speak to the … [Read more...]
Are You Playing For Table Stakes, Or Are You Differentiated? Posted on April, 2011
It used to be great products that set us apart—more features, functions, bells … [Read more...]
You Need To Know What's Keeping Them Up At Night! Posted on April, 2011
"What's keeping you up at night?" It's a classic question many sales people use … [Read more...]
It Doesn't Matter What We Know, It's What The Buyer Needs Posted on April, 2011
Companies spend $100's of millions every year in training sales people about … [Read more...]
Purposefulness--Getting What We Want versus Getting What We Get Posted on April, 2011
As sales professionals, we all know what we want----We want to win the deal, We … [Read more...]
When Customers Really Want To Buy--Perishable Demand! Posted on April, 2011
A couple of weeks ago, I really needed to make a relatively major purchase in … [Read more...]
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