Mindshare is top of mind(so to speak) in most marketing and sales … [Read more...]
Competing For Mindshare Or Meaningshare
Selling Processes And Rube Goldberg Posted on June, 2013
Rube Goldberg was a Pulitzer Prize winning cartoonist, sculptor, and author. He … [Read more...]
The Email Query Posted on June, 2013
I get these every day. "Hi Dave, I just wanted to follow up to see if you … [Read more...]
Complexity Is Just An Excuse Posted on June, 2013
There is no question, our worlds are very complex. The challenges our customers … [Read more...]
Solution Provider Or Problem Solver? Posted on June, 2013
As sales people, we are supposed to provide solutions to our customers … [Read more...]
Our Success Is Based On The Misery Of Our Customers! Posted on June, 2013
OK, maybe misery is too dramatic, but at its core, unless our customers are … [Read more...]
Burying Our Heads In The Sand Posted on June, 2013
Everyone acknowledges the world is changing, perhaps faster than many want, but … [Read more...]
Who Is The Customer? Posted on June, 2013
Some of you are scratching your heads. What's Dave getting into? Aren't … [Read more...]
The "C" Words In Sales Posted on June, 2013
Get your minds out of the gutters! My mom reads these posts! I've been … [Read more...]
Shallowness And Networking! Posted on June, 2013
It's clear we're in a frenzy of networking and connecting. There seems to be a … [Read more...]
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