Differentiation is critical in buying/selling. Differentiation gives buyers … [Read more...]
On Differentiation
Preoccupation/Self-Absorption Posted on July, 2024
We are constantly preoccupied. We have "to-do" lists filling our heads. We … [Read more...]
A Malaise, "I Don't Care....." Posted on July, 2024
This is one of those more reflective posts. I don't know that I have solutions … [Read more...]
Where's The Customer? Posted on July, 2024
In the press of developing and executing our GTM strategies, there's a tendency … [Read more...]
Selling As A Team Sport Posted on July, 2024
I suppose it's human nature to be self centered, focused on those things that … [Read more...]
Needs Vs Wants Posted on July, 2024
We're taught, and I have taught about the importance of "Need Identification." … [Read more...]
Cat Insurance..... Posted on July, 2024
Long time readers will know that I sometimes choose a topic that's not the "real … [Read more...]
"Relationship" Selling..... Posted on July, 2024
I was listening to a webcast recently and the "new" concept of "Relationship" … [Read more...]
"Don't Cancel" Vs. "Buy Again" Posted on July, 2024
We know retention is critical to every business strategy. Somehow, the SaaS … [Read more...]
Deal Slippage Posted on July, 2024
Deal slippage is a huge issue for all sellers, but also for buyers. Let's dive … [Read more...]
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