Imagine receiving a very well crafted prospecting outreach. It is well written. … [Read more...]
Tag: Value Proposition
"Two Years Ago, The Biggest Challenges You And Your Organization Faced Were....."
What If We Sold The Way Our Customers Want To Buy? Posted on January, 2023
Calm down, give me a few moments to defend my case. I know it's an absurd … [Read more...]
Value Creation Is Really About Building Value Continuously Posted on January, 2023
We need to develop a deeper understanding of the value creation/realization … [Read more...]
Buyers Using ChatGPT...... Posted on January, 2023
There's a lot of excitement from sellers about the power of AI tools like … [Read more...]
What Value Are You Creating? Posted on January, 2023
Sometimes, I think we think about value too restrictively. Historically, we … [Read more...]
"Customers Are Taking A More Measured Approach To Their Purchasing Decisions" Posted on January, 2023
In announcing reductions at Salesforce yesterday, Marc Benioff was quoted, … [Read more...]
And The Insanity Continues....... Posted on December, 2022
Actually, I'm surprised it's taken this long. People, including me, have been … [Read more...]
Can You Answer These Two Questions? Posted on December, 2022
This is Pop Quiz, answer these two questions---choose any of your important … [Read more...]
Selling Is So Tough!!! Posted on December, 2022
I was struck by a post by Steve Hall on LinkedIn. Steve and I share a similar … [Read more...]
How Do Your Customers Make Money? Posted on December, 2022
In the past few days, I've had several separate conversations with people, … [Read more...]
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