We know that a clear differentiated value proposition is critical to sales … [Read more...]
Tag: Value Proposition
Do You Know Your Customer's Value Proposition? What Are You Doing To Help Them Deliver It?
Create Value In Every Meeting Posted on July, 2009
A few days ago, a reader contacted me with a great question: "Dave, you always … [Read more...]
Three Questions Posted on July, 2009
Last week, I published a post: First, Let Your Customer Finish Their Sentence, … [Read more...]
Table Stakes Are Changing -- How Do We Up The Ante? Posted on June, 2009
I just finished a conversation with a client. He is the EVP of Sales for a high … [Read more...]
Delivering Value Through Channel Partners Posted on June, 2009
To many sales and business executives, developing channels, reseller … [Read more...]
People Don't Like To Be Sold---But They Do Like To Buy! Posted on June, 2009
This is the quandary of the traditional sales person---they sell, but we all … [Read more...]
Creating Value---Business And Personal Posted on June, 2009
I've been writing about creating differentiated value for your customers. Let me … [Read more...]
Setting Yourself Apart, Developing and Communicating Differentiated Value Posted on June, 2009
A compelling and differentiated value proposition is critical in sellingā€”we all … [Read more...]
Features, Advantages, Benefits----Change Your Point Of View To Succeed! Posted on May, 2009
The other day, Niall Devitt and I were having a conversation about the … [Read more...]
I Want To Buy, I Just Don't Want To Pay Posted on May, 2009
This is a funny, but sometimes all too true video.Next Tuesday, June 2, at 1:00 … [Read more...]