For years, we've been trained, "Customers want solutions." The best of us try … [Read more...]
Tag: Future Of Buying
Co-Creation Critical To Selling Solutions
Mobility, Life And Work Recreated Posted on February, 2013
Mobility is changing the way we work and live! As a preface to this article, … [Read more...]
Stop Worrying About The Questions Your Customers Are Asking! Posted on February, 2013
Don't get me wrong, you have to be responsive to your customers. You have to … [Read more...]
Insight And Challenging Without Outcomes Is Just Dreaming Posted on January, 2013
Our customers want insights--they want to learn more about what they could … [Read more...]
We've Succeeded When We Stop Talking About....... Posted on January, 2013
A number of years ago, I was working with a team of executives implementing some … [Read more...]
Value Co-Creation Starts Internally Posted on January, 2013
Recently, I wrote Moving From Value Creation To Value Co-Creation. Co-Creation … [Read more...]
The Right Stuff Posted on January, 2013
The Right Stuff -- a famous book by Tom Wolfe turned into a decent movie, was … [Read more...]
When We All Do The Same Thing, How Do We Stand Out? Posted on January, 2013
I'm buying a new car----no this article is not going to be about me whining … [Read more...]
Are You Dealing With The Problem Owner Or The Solution Owner? Posted on January, 2013
Yes, I know a few of you are scratching your heads saying, "What does Dave mean … [Read more...]
'Tis The Season To Declare "The Death Of [Fill In The Blank]" Posted on January, 2013
The other day, Paul Dunay tweeted about an article on "The Death Of Marketing." … [Read more...]
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