My post, Marketing Displaces Sales, created a lot of comments and discussion. … [Read more...]
Tag: Future Of Buying
Marketing And Sales--Nimbleness, Agility, Flexibility
Marketing Displaces Sales! Posted on February, 2013
Customers are self educating, they don't want to see sales people until they … [Read more...]
Co-Creation Critical To Selling Solutions Posted on February, 2013
For years, we've been trained, "Customers want solutions." The best of us try … [Read more...]
Mobility, Life And Work Recreated Posted on February, 2013
Mobility is changing the way we work and live! As a preface to this article, … [Read more...]
Stop Worrying About The Questions Your Customers Are Asking! Posted on February, 2013
Don't get me wrong, you have to be responsive to your customers. You have to … [Read more...]
Insight And Challenging Without Outcomes Is Just Dreaming Posted on January, 2013
Our customers want insights--they want to learn more about what they could … [Read more...]
We've Succeeded When We Stop Talking About....... Posted on January, 2013
A number of years ago, I was working with a team of executives implementing some … [Read more...]
Value Co-Creation Starts Internally Posted on January, 2013
Recently, I wrote Moving From Value Creation To Value Co-Creation. Co-Creation … [Read more...]
The Right Stuff Posted on January, 2013
The Right Stuff -- a famous book by Tom Wolfe turned into a decent movie, was … [Read more...]
When We All Do The Same Thing, How Do We Stand Out? Posted on January, 2013
I'm buying a new car----no this article is not going to be about me whining … [Read more...]
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