The Unique Selling Proposition is a cornerstone to much of what we do in … [Read more...]
Tag: Future Of Buying
The Problem With "USPs," They Aren't Unique
Do You Have The Right Sales Business Model? Posted on June, 2018
No sales business model is "forever." As our markets change, as our customers … [Read more...]
Abandoning Excellence Posted on June, 2018
Sometimes, I reflect on the "good old days." Things were certainly different, I … [Read more...]
The Importance Of Setbacks Posted on June, 2018
Too often, we get caught up in the rush of everyday life. The press of everyday … [Read more...]
Our Need To Sell Is Irrelevant To The Customer Posted on June, 2018
As sales people, we are driven by our need to sell. Whether it's the drive to … [Read more...]
Sales Heroics Are Actually Sales Failures! Posted on June, 2018
All of us revel in stories of the deal where we took dramatic actions and … [Read more...]
Thoughts On Agility Posted on May, 2018
Agile is one of the "hot" business buzzwords these days, right along with … [Read more...]
Silo-Busting, We Have To Look Outside Our Own Functions/Silos! Posted on May, 2018
The poet, John Donne, wrote, "No (wo)man is an island, entire of itself; every … [Read more...]
We Need To Stop Our Fixation On Buyer Journeys Posted on May, 2018
Recently, I participated in a discussion on "the buyers journey." In some ways, … [Read more...]
"Sales Hasn't Changed, We're Just Leveraging Cool New Tools!" Posted on April, 2018
I read a quote from Graham Hawkins. I started, "Sales hasn't changed....." … [Read more...]
- « Previous Page
- 1
- …
- 40
- 41
- 42
- 43
- 44
- …
- 86
- Next Page »