It's SKO season, yesterday I was leading a discussion with a great sales team. … [Read more...]
Letting Our Customers Ask Us The Wrong Questions!
What We Miss About Value  Posted on January, 2024  
The majority of sellers don't understand value. As a result, the only thing … [Read more...]
We Make Selling Far More Difficult Than Necessary!  Posted on January, 2024  
Confession time. I'm terribly lazy. I want to accomplish a lot, but I want to … [Read more...]
"This Is The Only Way To Do This....."  Posted on January, 2024  
We are pummeled with "deep insights" and "expertise" on the single right way to … [Read more...]
The Problem With "Account Planning"  Posted on January, 2024  
Somehow, the New Year is "Account Planning Season." Possibly, last quarter, you … [Read more...]
Personalization Is, Well.......Personal.....  Posted on December, 2023  
It's year end, people are reaching out, through all channels, with connection … [Read more...]
We Are Efficient, But Are We Effective?  Posted on December, 2023  
Time is a problem. We never have enough. And regardless what we do, we never … [Read more...]
Customers Need Help, But Do We Want To Be Helpful?  Posted on December, 2023  
Just finished a fascinating discussion with my good friend, Charles Green, and … [Read more...]
The "Recipe" Is Just The Starting Point.....  Posted on December, 2023  
Recently, just to try something different, I signed up for a cooking class. The … [Read more...]
Cliff Notes And AI.......  Posted on December, 2023  
Too often, when going to college, I discovered that studying, reading books, and … [Read more...]
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