To some degree, a major function of sales people has been to be an information … [Read more...]
Is Sales Really About Sharing Content?
Creating Crap At The Speed Of Light! Posted on December, 2016
I think I'm suffering "Social Selling Fatigue." Perhaps it's the time of year, … [Read more...]
Building Effective Marketing And Sales Strategies Posted on December, 2016
I just read an outstanding article, How To Create An Effective Account-Based … [Read more...]
"Target Close Date" Integrity Posted on December, 2016
Bob Apollo wrote an outstanding post, Where Did That Close Date Come From? He … [Read more...]
Customers Aren't Widgets Posted on December, 2016
I've always thought sales is more science than art. I believe selling is a set … [Read more...]
Understanding Customer Needs Posted on November, 2016
I was listening to a "discovery call." It wasn't much different than any other … [Read more...]
I'm Really Confused About Account Based Marketing Posted on November, 2016
Account Based Marketing/Selling---"Account Based Everything" is all the rage … [Read more...]
Transforming To A "Customer First" Sales Organization Posted on November, 2016
We know that we are supposed to be customer focused, but too many organizations … [Read more...]
Helping Your Buyers Look Beyond Themselves! Posted on November, 2016
We know we need to be customer focused. We know that we are most effective when … [Read more...]
We Become Commoditized Only When We Let Ourselves Be Commoditized! Posted on November, 2016
I read an article about the seeming inevitability of commoditization. We … [Read more...]
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