The Unique Selling Proposition is a cornerstone to much of what we do in … [Read more...]
Tag: Customer Experience
The Problem With "USPs," They Aren't Unique
Survey Fatigue And Customer Experience Posted on June, 2018
Companies are obsessed (Hmmm, maybe not) with customer experience. Many seem to … [Read more...]
Silo-Busting, We Have To Look Outside Our Own Functions/Silos! Posted on May, 2018
The poet, John Donne, wrote, "No (wo)man is an island, entire of itself; every … [Read more...]
We Need To Stop Our Fixation On Buyer Journeys Posted on May, 2018
Recently, I participated in a discussion on "the buyers journey." In some ways, … [Read more...]
Driving "Volume," Are We Letting Form Triumph Over Substance? Posted on April, 2018
John Gardner's outstanding book, "EXCELLENCE," published in 1961 has one line … [Read more...]
The "Last Mile" In Selling Posted on April, 2018
In the old days of telecom, the days when telecom was dominated by landlines, … [Read more...]
Does How You Sell(Market) Represent Your Company Well? Posted on April, 2018
Customer experience is increasingly a key differentiator in acquiring and … [Read more...]
Speak With An End In Mind--A Guest Post From Diego Segura Posted on April, 2018
With the advent of fancy algorithms and analytics, online content is as curated … [Read more...]
"Customers Won't Buy Until They Are Ready To Buy" Posted on February, 2018
Recently, I had a discussion with someone, actually a polite disagreement. I … [Read more...]
Who Are We Designing Our Marketing/Sales Strategies To Serve? Posted on February, 2018
Every day, we are pummeled with experts talking about how to make sales people … [Read more...]
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