Everyone is talking about value propositions. Google the term and you get 11.3 … [Read more...]
Category: Transformation
Category: Transformation
Is There Real Value In Your Value Proposition?
Focus On Your Customer's Need To Buy, Not Your Need To Sell! Posted on February, 2009
All sales people, today, sell solutions. At least that’s what most sales people … [Read more...]
Stop Pitching, Start Listening To Your Customers Posted on January, 2009
Last week, I wrote a post "Stop Assuming Your Know Your Customers, Start … [Read more...]
Work On Stuff That Matters Posted on January, 2009
Thanks to Jim Estill, I came across this outstanding post by Tim O'Rielly: Work … [Read more...]
Moving From Customer Acquisiton To Customer Engagement Posted on January, 2009
For some strange reason, in the past few days, at least four different … [Read more...]
What We Miss About Creating Value Posted on December, 2008
I'm often called upon to speak about Value Propositions! Every time, I do some … [Read more...]
It's All About Trust Posted on December, 2008
I've been reading and thinking a lot about trust recently. Everyday, the news … [Read more...]
Getting Back In The Game Posted on November, 2008
I've been terribly remiss in keeping this blog updated --- there are always … [Read more...]
Connecting Versus Relating --- The Disappearance Of Real Relationships Posted on October, 2008
There is a great post in the Slow Leadership blog on "Connecting Versus … [Read more...]
Sell Using Value Propositions Posted on August, 2008
In past posts and writing, I've taken a pretty strong stance on how the concept … [Read more...]