Every executive I speak wants to see growth in their businesses. Growth drives … [Read more...]
Tag: Marketing
Driving Growth
Send In The "Bots" Posted on April, 2019
AI, "Bots" and related technologies can do a lot to help improve our … [Read more...]
Do We Even Need Sales People Anymore Posted on March, 2019
Recently, I read a post from a marketing person I really respect. This person … [Read more...]
Our Customers Include Microsoft, Google, Siemens.... Posted on February, 2019
Daily, I'm inundated with emails, InMails, phone calls from sales people trying … [Read more...]
Stop Chasing Customers You Can't Help! Posted on February, 2019
I'm often asked the fastest way to improve sales productivity. The answer is … [Read more...]
What If Every Electronic Outreach Cost $.50? Posted on December, 2018
In the "old days," (about 20-30 years ago), my VP's of marketing used to come … [Read more...]
Do You Have The Right Sales Business Model? Posted on June, 2018
No sales business model is "forever." As our markets change, as our customers … [Read more...]
Silo-Busting, We Have To Look Outside Our Own Functions/Silos! Posted on May, 2018
The poet, John Donne, wrote, "No (wo)man is an island, entire of itself; every … [Read more...]
We Get Sales Math Wrong! The Magic Is In The Numerator! Posted on April, 2018
My apologies, I'm doing a series of rants that are something akin to David … [Read more...]
Does How You Sell(Market) Represent Your Company Well? Posted on April, 2018
Customer experience is increasingly a key differentiator in acquiring and … [Read more...]
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