Often, both we and our customers seem to rush through the buying process. … [Read more...]
Sitting With The Problem
Reputation Management And Social Media Posted on December, 2013
I always hate starting a post with an apology or disclaimer, but I must. I'm … [Read more...]
You're The Expert--Aren't You? Posted on December, 2013
Customers value sales people for their expertise. They want sales people to … [Read more...]
Constructing Insight Posted on November, 2013
Thanks to my friend Brian MacIver for his brilliant phrasing on this critical … [Read more...]
Insight Without Action Is Just Idle Chatter! Posted on November, 2013
Today, we are all trying to engage our customers with Insight. But so much of … [Read more...]
Maybe It's Us That Keep Our Customers From Moving Forward Posted on November, 2013
Surely I must be a heretic suggesting it's sales people that keep our customers … [Read more...]
"What Can You Do For Me?" Posted on November, 2013
Wipe away all the fancy words and stuff we talk about in selling, the … [Read more...]
What I Finally Got About "Unlearning" Posted on November, 2013
Unlearning has become a popular concept recently. At first, I didn't pay a lot … [Read more...]
Developing Insight---Just Read, Observe, Ask Posted on November, 2013
We struggle with developing Insight. Sure, we need help and support from … [Read more...]
Leveraging "Lighthouse Customers" For Insight Posted on November, 2013
Do you have "Lighthouse Customers?" Lighthouse Customers are critical for every … [Read more...]
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